The Requirements
To be a good fit for this opportunity you will have:- A bachelor's degree
- Multiple years of solid consultative sales experience Quick question for you - click here
- Experience with solution-based sales and the ability to work with clients to understand their unique needs
- The drive and tenacity to build a pipeline, manage an extended sales cycle, and hit goals
- Polished interpersonal and relationship building skills
- Solid communication skills including the ability to listen and interpret client needs
- Practiced presentation skills and the ability to navigate a multi-layered decision making process
- The ability to work from home and travel to school districts throughout your territory 4-5 days per week
- Proficiency with technology, particularly the Microsoft Office Suite (Word, Excel, PowerPoint) and email
- The ability to pass a typical background check in order to be allowed to visit schools
- A valid driver’s license and reliable transportation
- The ability to lift and carry up to 35 lbs on a daily basis Quick question for you - click here
- Acts with honesty and integrity, commits to our organizational values, and maintains open lines of communication
- Delivers a positive, differentiated customer experience through commitment to excellence, creativity, and superior follow through
- Understands the educational market, funding sources/cycles, and the varying needs of individual districts through training, individual research, and client interactions
- Learns and implements the sales strategies, territory management, and technical tools that are part of our sales playbook
- Exhibits technical ability to manage online sales resources, demonstrates digital product offerings, and uses digital and social media to reach your clients
- Demonstrates the ability to learn products quickly, understand key features/benefits, and present with confidence
- Knowledge of Salesforce.com or similar CRM software
The Role
We are adding a number of sales roles, including this one, due to product acquisitions and strong overall company growth, with particular needs in the Southeastern U.S. Reporting to your Regional Manager, you’ll be selling our full range of supplemental educational products (books and online materials) to high schools across your territory. While sales in this industry can be competitive, your territory is protected so you’ll never be competing with our own sales reps.We have an extensive list of current product users that will provide a good start for you, and you’ll spend about 60% of your time maintaining and renewing sales with these customers. The other 40% of your time will be spent following leads and cold calling to find new business. The sales cycle builds throughout the school year with visits and consultations, and close to 70% of our revenue will come in during summer months when schools are ordering materials for the following year. Once sales are complete, post-sale service is generally handled by our customer service team.
On a day-to-day basis you’ll use our salesforce CRM system to log your contacts and opportunities, and schedule follow up visits. In the heavy months (September-May) you’ll be in schools at least four days per week on appointments or making cold calls, generally visiting one to two schools in the morning and another one to two in the afternoon. The best use of your time will be to spend your fifth day (and any time in between appointments on any given day) on the phone setting up appointments so that you make the most of your time in the field. In the summer, when schools are out, you’ll visit administrative offices as possible, and also complete a lot of product training. During the school year, you’ll be visiting with school administrators and subject-area department chairs to build the relationships that will set you up for success during the spring and summer heavy ordering season.
The usual work schedule is to get an early start and early finish to your day, approximately 7 am-3:30 pm to match with a typical school schedule. Dress code is generally business casual, depending on the schools you’re visiting and who you’re going to see that day; you want to dress about at the level that the teachers dress when visiting teachers and department chairs, but maybe dress at a little bit higher level if you’re going to meet a curriculum director or superintendent.
Specifically, your job will require you to:
- Develop an effective territory plan and be resilient and determined in pursuit of the financial and territory goals.
- Set up daily appointments within a territory cluster; develop strategies to leverage these appointments for additional referrals and cold calls within a district office or building.
- Build a rapid understanding of each client’s needs, objectives, and expectations; and prioritize your own activities accordingly.
- Establish relationships and work effectively with individuals or groups in order to create opportunities, and build consensus and support for solutions.
- Develop solutions across multiple product areas, customizing for specific client needs and expectations.
- Support customers throughout the sales cycle and post-sale, providing open communication for problem solving, requests, and additional opportunities.
- Meet with senior level buyers, build relationships to gain their support and commitment to various initiatives and/or programs.
- Regularly communicate with your manager and sales support rep regarding client needs (e.g., samples), required follow-up, problem situations, etc.
- Set up and run effective local exhibits, meetings/workshops, and post-sales product training.
Why Perfection Learning
Products that make a difference -- we offer products that make a difference in the world of education. It is our mission to help parents, families, and schools, and to do good for humanity. It makes a world of difference to believe strongly in what you’re selling, just as it makes your day better to call on people who are educated and professional, and understand the value of what you’re offering.
Great culture -- we are proud to have been a family-owned company for over 85 years. When you work with this team, you get the dependability of being in a stable industry, but with a small company atmosphere and sense of belonging. At the same time, we don’t remain stagnant. We’re always finding new and fresh ways to deliver quality products.
Stable industry -- this industry tends to be very stable and secure in terms of funding, so you’ll find that we’re about as far away from a start up environment as you can get. This is a lasting business, and we continue to make acquisitions (such as in digital technology for education) to fuel a strong pace of growth.
Excellent compensation -- in addition to a competitive base salary, we offer a performance-based bonus, as well as medical and dental insurance, a flexible healthcare spending account, paid time off for holidays and vacation, and a 401(k) with company match. Though you’ll be using your own car, we offer a car allowance and reimbursement for gas, and many other tools to do your job such as a company laptop and a telecom allowance (to be used towards your own mobile device).
Keys to Success
To excel in this role, you’ll need to have a few key attributes:- Great communication -- sometimes you’ll present one-on-one, sometimes to groups, and you need to be able to demonstrate the value of the product in each of these environments. Additionally, you’ll need to keep up strong communication with your Regional Manager to help you through trickier sales calls, or to get a foothold in a school where we may not have had one before.
- Flexibility -- as a strong salesperson, you already know that you need to have contingency plans ready to make the most of the time you have, and selling in this environment is no exception. For example, you may go to a school for a sales call and discover that your entire morning is taken up as you are introduced from one to another department head. Or you may arrive and discover that you’re shut out entirely, and need to be ready to make a call to get into another school.
- Strong understanding of technology -- we’re not just selling textbooks anymore. If you’re not comfortable with digital offerings and online learning, you’re going to find yourself behind the curve, trying to sell products you don’t understand to people who need your expertise and confidence. At a minimum, even if you’ve not had a lot of experience with online learning yourself, you must be willing and able to learn and champion this side of our offerings.
- Goal-oriented mentality -- as you already know, the best salespeople are the ones who are competitive, goal oriented, and who like to win. This is not a competitive sales environment internally as you’ll be working in a “protected territory,” but there are many offerings available to schools, so we need to clearly and confidently demonstrate why ours is the best to meet their needs.
About Perfection Learning
Innovative literature programs provide cost-effective solutions for teaching critical thinking skills and incorporating the new demands of the Common Core State Standards. K-8 reading/language arts solutions include hybrid print/digital handwriting and spelling programs; nonfiction reading; intervention programs in reading and math; and a number of other language arts, math, sciences and foreign language offerings.